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About the Authors:
Howard Smith
Managing Director
Howard Smith is a managing director at First Analysis and is a managing partner of the firm's venture funds. He has over three decades of experience at First Analysis and works with entrepreneurs as an investor and as an advisor on growth transactions to help build leading technology businesses. Howard leads the firm's work in the cybersecurity, internet infrastructure and Internet of Things sectors. He also built the firm's historical franchises in call centers and computer telephony. His thought-leading research in these areas has been cited for excellence by the Wall Street Journal and other publications. He supports First Analysis' investments in EdgeIQ, Fortress Information Security, ObservIQ, Stamus Networks and Tracer. Prior to joining First Analysis in 1994, he was a senior tax consultant with Arthur Andersen & Co. He earned an MBA with honors from the University of Chicago and a bachelor's degree in accounting with highest honors from the University of Illinois at Urbana-Champaign. He is a certified public accountant.
Liam Moran
Associate
Liam Moran is an associate with First Analysis. Prior to joining First Analysis in 2020, he was in the executive development program with Macy's, where he was responsible for managing the financial modeling surrounding Macy's $3 billion asset-based loan, capital project valuations, and corporate forecasting. Liam graduated from Kenyon College with a bachelor’s degree in economics and a concentration in integrated program in humane studies. He was a four-year member of the Kenyon varsity swimming team.
First Analysis Cybersecurity Team
Howard Smith
Managing Director
Matthew Nicklin
Managing Director
Liam Moran
Associate
First Analysis Quarterly Insights
Cybersecurity
Sector maturation, narrower paths to success in still fast-growing market
April 11, 2025
  • We present our annual analysis of publicly traded, enterprise-focused cybersecurity firm performance. We highlight that 2024 aggregate revenue grew 16.7%, substantially slower than 2023’s 21.9% growth and 2022’s 30.8% growth. Average 2024 revenue growth was 16.6%, better than initial guidance for 15.1% growth on average; initial 2025 growth guidance is 13.4% on average.
  • 2024 was a rare year of across-the-board profitability for our cybersecurity group and a rare year of across-the-board profit-guidance beats. We think this indicates the sector has matured to a point where profitability and revenue growth are more or less equally important to investors: There is a strong positive correlation between the past year’s cybersecurity stock price changes and the sums of expected revenue growth rates and profit margins (the metrics used in the Rule of 40).
  • We continue to see a trend toward increased market capitalization concentration among the publicly traded cybersecurity companies. These large, established companies are well positioned to continue growing profitably, making it difficult for smaller competitors to challenge them in their core product areas.
  • However, innovative, cloud-native companies continue to outperform on growth, showing that technological differentiation and market focus remain powerful drivers of performance. Innovative, specialized companies targeting topical growth areas can profitably grow at above-average rates and be well rewarded in the capital markets.

TABLE OF CONTENTS

How we looked at the market

2024 revenue growth slowed

Cybersecurity stocks appreciate in line with indexes, large market cap stocks continue to account for more of the total cap

Increased concentration of market cap of largest players

Initial guidance for 2024 was conservative, 2025 expectations suggest revenue growth will slow further

Revenue performance above guidance, earnings significantly outperform

All companies showcase positive non-GAAP earnings per share in 2024

Stock performance correlated with the Rule of 40

Dynamics of a maturing market

Concluding thoughts

Cybersecurity index: Soared in February but now back to earth

Cybersecurity M&A: Notable transactions include Wiz and Zilla Security

Cybersecurity private placements: Notable transactions include ReliaQuest and Cyberhaven

How we looked at the market

This report presents our annual analysis of publicly traded, enterprise-focused cybersecurity firms’ performance.

To be included in this year’s analysis of stock performance, companies had to be listed on a U.S. exchange, have most-recent-year revenue greater than $100 million, derive the vast majority of their business from supplying cybersecurity solutions to businesses and government customers, and have been public for all of 2024. Relative to our most recent annual analysis in April 2024, we removed SecureWorks (SCWX) due to its acquisition by Thoma Bravo’s Sophos. We also removed Cisco Systems’ (CSCO) cybersecurity revenue, which only appeared in the revenue growth section, due to its acquisition of Splunk; we plan to add it back next year, as we’ll then have two years of comparable company revenue. We also plan to add recent IPO and former Thoma Bravo portfolio company SailPoint (SAIL).

Consistent with our focus on business-to-business companies, we again exclude consumer-focused cybersecurity companies such as Gen Digital (GEN), formerly known as Norton LifeLock. We perform our analysis at the end of the first quarter so that we can include reported full-year data (as opposed to estimates), including several companies whose fiscal year ends in January, and so we can consider company guidance for 2025.

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