| INTEGRATIVE INSIGHTS ON EMERGING OPPORTUNITIES |
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tkiwala@firstanalysis.com
- Property managers large and small are abandoning old-school ways of finding, qualifying and managing tenant relationships and running other aspects of day-to-day operations by adopting automated property management technology (proptech) platforms. In step with many other SaaS verticals, proptech SaaS is quickly evolving as providers innovate to improve property management efficiency.
- In this report, we focus on proptech firms primarily serving multifamily residential property managers. We categorize these platforms in three areas according to their primary use case - operations automation, engagement and alternative data - and profile some of the dynamic providers in each category.
- We believe proptech innovation will continue and property managers of all sizes will increasingly use these proptech platforms to make communication and transactions with tenants and other operations more efficient and productive and to use alternative data to better assess tenant risk, all contrib-uting to greater property profitability.
TABLE OF CONTENTS
Includes discussion of APPF, RP and 17 private companies
Operations automation platforms
Engagement platforms
Alternative data platforms
Timely innovation to address increased property management challenges
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Introduction
While real estate has often been characterized as an armchair investment, for much of its history the reality of property management was more often a labor- and paperwork-intensive grind. That’s changing as innovative proptech (property technology) companies provide SaaS tools enabling managers to efficiently manage properties with software platforms that automate day-to-day operations and even find new ways to increase profitability. Property managers large and small are abandoning old-school ways of finding, qualifying and managing tenant relationships by adopting these automated platforms. In step with many other SaaS verticals, proptech SaaS is quickly evolving as providers innovate to improve property management efficiency, including by developing and offering alternative metrics to better predict tenant creditworthiness and maximize properties’ net operating income. Some of these platforms specialize in specific real estate market segments, providing property managers with tools tailored to their specific needs.