CHICAGO – Februrary 11, 2025 – First Analysis acted as the exclusive financial advisor to The Benefits eXpert^® (TBX^®), an employee benefits technology company that offers an engagement, education and administrative platform, in its sale to Selerix, a provider of cloud-based benefits administration and communications solutions.

TBX's employee education products, combined with Selerix’s cloud-based administrative capabilities, will form a comprehensive end-to-end employee benefits platform that integrates benefits administration and education, helping employees better understand their benefits and driving deeper engagement for employers. Employers, brokers, carriers, and partners will also benefit from the combined platform's advanced decision-support tools, tailored benefits education, streamlined enrollment processes, and enhanced data accuracy, which together enhance the user experience and provide easier access to information while reducing administrative burdens for employers.

“Since our founding, TBX has been dedicated to perfecting the self-enrollment experience and reimagining the call center’s role. We are thrilled to join forces with Selerix to expand our innovative approach to a broader customer base, setting new industry standards for benefits enrollment and administration,” said Joe Fernandez, president and CEO of TBX. “First Analysis played a crucial role in facilitating this transaction. The First Analysis team’s deep understanding of the industry and their strategic guidance allowed us to create a combination with the right partner who shares our vision for the future.”

First Analysis focuses its advisory services on high-growth, entrepreneur-driven companies like TBX. The First Analysis team worked closely with the founder and management team to optimally position the company and find the best partner to help TBX achieve its objectives. First Analysis was actively engaged throughout the transaction process, including preparation, positioning, negotiation, and due diligence.

About TBX

Headquartered in Plano, Texas, TBX is transforming the workplace benefits enrollment and administrative landscape through innovative self-service technology. Its mobile-responsive platform streamlines engagement, education and enrollment, empowering employees to make informed benefits decisions. TBX combines behavioral science-based educational videos, a data-driven decision support tool, and bilingual English–Spanish capabilities to deliver clarity and accessibility. Employers gain a no-cost enrollment solution implemented in 45 days or less, with proactive data audits, seamless electronic data exchange, call center support, and exceptional customer service – offering significant administrative and financial relief. TBX is a trusted partner for organizations seeking efficient and impactful benefits management. For more information, please visit www.tbxbenefits.com

About First Analysis

Founded in 1981, First Analysis has a 44-year track record of serving emerging growth companies and established industry leaders within its focused areas of domain expertise. Our investment banking practice leverages industry insights developed through our research and investing activities to deliver value to clients across the life cycle of a business. Providing senior-level attention to every client, First Analysis offers superior execution across a comprehensive range of investment banking services, including merger and acquisition advisory, growth financings and private equity recapitalizations. For more information, please visit www.firstanalysis.com.

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